LFS Road to Economic Freedom

The LFS Road to Economic Freedom program was created in the fall of 2020 to help immigrants, refugees, and asylees prepare for and excel at career and educational opportunities. In collaboration with Joylab, a rad design studio based in Denver, CO, I created the entire design package and worked closely with the LFS team to create a brand they could use right away. The goal was to create a logo that showed upward movement toward success and a color palette and pattern that was welcoming and familiar to refugees and immigrants entering the United States, especially from the Middle East, Africa, and Latin America. A diverse set of imagery was a must to accurately represent their potential clients. 

Project Scope:

• Logo

• Brochure

• Call to action card

• Social media templates

• Brand guide